An older male classmate told me once that I could use my looks to get help in class. That’s not a compliment.
It’s the cliche topic at everyone’s fingertips these days: the lack of women in technology, but I haven’t really heard a response from anyone that really gets to the heart of the matter. They tend to focus on how women are treated within the industry, but the root of the problem is not just within the industry, but in the cultural stereotypes of tech.
The controversy was recently inflamed again when Rachel Sklar said to the Wall Street Journal that entrepreneurialism isn’t female friendly, commenting on both the nature of the job and the *shudder* “maleness” of the conferences.
Michael Arrington at TechCrunch rushes to the defense of the men (as if they were actually being blamed in the original article) claiming it’s not his fault, or any man’s fault because women just aren’t doing it. He doesn’t really ponder a good reason why they don’t just get out there and start a company; he just alludes to the “nurturing” nature of women. Blech. (Also, I don’t recommend reading the comments. It starts with a bunch of baloney about how men and women have different brain patterns, as if skill in mathematics is what it takes to be a great entrepreneur).
Arrington’s point is a bit biased, and his sampling pool may be out of the ordinary. One of the co-founders of TechCrunch is a woman so, lucky for him, he might be spared the well-disguised misogyny of a male-dominated industry.
A male tech blogger, Laurie Voss responded well to Arrington: “the men of Silicon Valley do not take women seriously by default.” In his experience, women have to work twice as hard as their male counterparts in order to be considered equals, admitting he’s judged women this way himself.
The three writers mentioned above are so concerned about how the industry treats women that they haven’t stopped to think why tech entrepreneurship only seems to attract a Y chromosome. The only reasons I have heard in my exploration of the blogosphere can be broken down into an incoherent LOLcat: “de wimminz, dey isn’t good wiv da numberzz.”
Let’s break down how society thinks about geeks. Though they’ve risen in social status in recent years, while I was growing up and choosing an undergraduate major (history), they were un-cool, un-sexy, and lived in basements decorated with glowing computer monitors, fondling Star Trek memorabilia while eating Hot Pockets. Even movies that glamorize computer geeks, usually focus on a nerdy guy (played by a conventionally attractive actor) getting the hot girl with his coding skills (exception: The Net, but that’s not exactly Sandra Bullock’s most famous or girly role).
The computer geek chick exists, but she’s angry, bitter and looking to kick a guy’s ass instead of fall in love with him. She’s cold and rational, almost “manlike” to the point of being a shrew. She’s not the main story and she’s not the romantic comedy lead. Those star quirky, sexy journalists/writers/executive assistants with awesome wardrobes and fancy apartments who spend their life savings on shoes. If they aren’t already beautiful, they’ll have a makeover to get that guy!
They are “real women.” This is how women are portrayed. *Headdesk*

This is a man. MEN ARE MANLY GRRR!!
The underlying message of this cultural stereotype is that women must let go of their tenuous grasps to flirty femininity to enter a male-dominated industry, just as a guy who decides to be a nurse, secretary or elementary school teacher must reject his manliness.
A woman entering a STEM field can’t be girly and wear makeup, dress fashionably, giggle with girlfriends and flirt with the guys if she wants, or at least that’s what we’re told. Girls who are techies must wear horn-rimmed glasses, refuse to shower regularly and ban the color pink from her closet. Or must they?
I’ve often had more in common with my male friends than my female friends—I like action movies, hate rom coms, and would rather go hiking than shopping. And even one of my “girliest” girlfriends is a straight up computer geek, though we joke about being a minority in our program (pictured above).
I’m aware that movies and television rarely depict the real world but instead reinforce stereotypes. But for once I’d like to see a computer geek portrayed as glamorous, not a makeover contestant. We need to show girls that they don’t have to conform to the geek stereotype (unless they so desire) and that tech is something they CAN do, while still being a “girly” girl (if they so desire).
Basically, choosing this career in technology and entrepreneurship isn’t a choice between being “womanly” (however you choose to define it) and starting a tech business, but it is often portrayed as one. This is changing, but I can only speak from the fact that I see a lot more women in my tech classes this semester and have met or can follow the following awesome chics on twitter and the blogosphere:
Alana Edmunds, The Pursuit of Techyness
Lauren Newman, Nerd Glasses
Mashable’s List of 15 Developer Women to Follow
The tech world will miss out on some great talent and opportunity if it keeps telling me and my friends to flirt our way to the top.







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