Yesterday, I attended a panel titled “How to Increase your Rankings in Google and Bing” comprised of SEO (Search Engine Optimization) experts from Google (Matt Cutts), Bing (Duane Forrester and Search Engine Land (Danny Sullivan). The panel turned out to be more of a Q&A session, but was well worth my time.
The star power of this panel was a big draw, and the large room was SRO early on. The hallway outside was crowded with people trying to watch and listen via the big screens set up for overflow. SEO is generally not a sexy topic, but clearly there was a huge interest in finding out what these guys had to say.
Following all three of them myself on twitter for some time, I knew the banter alone would be worth the price of admission. And lots of people wanted to see how rivals from Google and Bing would square off with each other.
Two gems I found:
- Google has an SEO Starter Guide, a PDF about 40 pages in length. ”Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.”
- Under Google’s Webmaster Tools, you can check on the health of your site, among other things. If your site has been hacked, click on Fetch as Google to see what Googlebot saw.
Here are some highlights you might be able to use from what they called the “#bingle” session.