| May 1, 2013

QR Codes: A Technology Without a User Base?

15 Comments

  1. liddy
    Posted April 22, 2013 at 5:50 am | Permalink
     

    I've experienced using very informative QR codes in art museums, where one does have the time to learn more about the background of a particular piece.

    • Posted May 1, 2013 at 11:29 am | Permalink
       

      That's great! That's another appropriate use, similar to the World Park Campaign. If brand marketers want similar popularity and use of the codes, they need to target areas where consumers want to and can spend the extra time to learn more.

  2. Posted May 1, 2013 at 2:09 pm | Permalink
     

    'User base' in relation to QR Codes does not mean very much. It's like talking about the user base for TV ads only instead of requiring a TV you need a smartphone. The simple fact is that if the reward is sufficient for the individual and they have a smartphone they will scan the code if they can. QR codes are not in themselves a call to action http://2d-code.co.uk/three-qr-code-maxims/

    • leoklein
      Posted May 10, 2013 at 10:12 am | Permalink
       

      The simple fact is that it's usually completely unclear where that QR Code is going to lead you. That seems to be a characteristic of most qr codes out there in the wild. This probably explains most people's lack of interest.

  3. Posted May 1, 2013 at 9:23 pm | Permalink
     

    Here's one of many posts for using QR Codes in the classroom...
    http://coolcatteacher.blogspot.com/2011/05/qr-code-classroom-implementation-guide.html

  4. click here
    Posted May 2, 2013 at 4:27 pm | Permalink
     

    This can be
    astounding. Another stare upon this particularly joyful so we are
    confounded

    http://tadrosdds.com/

  5. leoklein
    Posted May 10, 2013 at 10:52 am | Permalink
     

    The way things are working out, probably the greatest benefit of QR Codes will be the ability to access the tech chops of its chief promoters.

  6. Posted May 15, 2013 at 5:34 am | Permalink
     

    QR Codes is good but with less popularity, generate free QR codes here http://www.byscholar.com

  7. natalie
    Posted May 15, 2013 at 6:53 am | Permalink
     

    the one time i have used a QR code that has proved invaluable was on the side of a childs car seat that i was having trouble installing. i noticed the code, scanned it and it linked me to a video of the correct way to install. great placement, and the only useful application ive come across!

  8. Guest
    Posted May 21, 2013 at 7:23 pm | Permalink
     

    ScreenTag is utilising solution #4. In fact, we have a free Academic version for College or University students. Have a look at it at http://www.acreentag.mobi/academic.htm

  9. ScreenTag
    Posted May 21, 2013 at 7:24 pm | Permalink
     

    ScreenTag is utilising solution #4. In fact, we have a free Academic
    version for College or University students. Have a look at it at http://www.screentag.mobi/academic.htm

  10. Mark Smith
    Posted July 12, 2013 at 3:29 am | Permalink
     

    I believe the bad location placements of QR codes are one of the major reasons that QR codes may be unpopular. I have recently found an app LogoGrab It allows companies to use their logo as a QR code, and therefore companies do not have to worry about bad placement, making it more convenient for users.

  11. Posted September 13, 2013 at 4:48 am | Permalink
     

    This is a nice post
    in an interesting line of content.Thanks for sharing this article, great way
    of bring such topic to discussion.

    http://promotionalproductss.weebly.com/

  12. Hanna
    Posted March 24, 2014 at 10:21 am | Permalink
     

    I agree that sometimes QR codes don't offer the customer any valuable content for the effort that it takes! But I think when they do offer content in a fun way, it can be quite inventive and different. For example this brand http://www.magliettefresche.co... offers qr readers on tshirts which link to an ebook on your chosen device. It's interesting concepts like this that make me question whether there are no value at all in qr codes...obviously in terms of longevity maybe its not the best idea? I'm not sure but I like the unique concept.

  13. jhgl hgyi
    Posted May 31, 2014 at 3:33 am | Permalink
     

    Actually yeah, these things have been dying down. Good, because they were an eyesore. Now lets just hope Facebook and Twitter eventually collapse...
    I saw these things everywhere, but I don't ever remember seeing someone scanning one with their phone. As easy as it may be, there still may not be a point, and hey, not everyone has a QR code scanner, or a phone, or even knows what they are.

    But QR codes, they're like bar codes. Your article title, that's like saying that bar codes don't have a user base. Well of course not, they're just meant companies to use, not for entertainment! But yes, I get the point that companies may not be using QR codes as much anymore.

5 Trackbacks

  1.  

    [...] via QR Codes: A Technology Without a User Base? | Information Space [...]

  2.  

    [...] (quick read) codes have been around for a long time and not everyone is convinced of their appeal or popularity , but still they persist.  They can contain hundreds of times more [...]

  3. By Thing 9 : QR codes | 23mobilethings on September 13, 2013 at 9:07 am
     

    […] (quick read) codes have been around for a long time and not everyone is convinced of their appeal or popularity , but still they persist.  They can contain hundreds of times more […]

  4. By Ting 9 QR-koder | 23 mobile ting on October 29, 2013 at 7:14 am
     

    […] har vært i bruk en stund, og ikke alle er overbevist om nytten (engelsk) av dem, men de brukes fortsatt mye. De kan inneholde 100 ganger mer data enn vanlige […]

  5. By Feedback from first crit | andybyear3 on May 20, 2014 at 9:50 pm
     

    […] http://infospace.ischool.syr.edu/2013/05/01/are-qr-codes-on-the-verge-of-death/ […]

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>