| May 1, 2013

QR Codes: A Technology Without a User Base?

  • liddy

    I’ve experienced using very informative QR codes in art museums, where one does have the time to learn more about the background of a particular piece.

    • That’s great! That’s another appropriate use, similar to the World Park Campaign. If brand marketers want similar popularity and use of the codes, they need to target areas where consumers want to and can spend the extra time to learn more.

  • ‘User base’ in relation to QR Codes does not mean very much. It’s like talking about the user base for TV ads only instead of requiring a TV you need a smartphone. The simple fact is that if the reward is sufficient for the individual and they have a smartphone they will scan the code if they can. QR codes are not in themselves a call to action http://2d-code.co.uk/three-qr-code-maxims/

    • leoklein

      The simple fact is that it’s usually completely unclear where that QR Code is going to lead you. That seems to be a characteristic of most qr codes out there in the wild. This probably explains most people’s lack of interest.

  • Here’s one of many posts for using QR Codes in the classroom…

  • click here

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  • leoklein

    The way things are working out, probably the greatest benefit of QR Codes will be the ability to access the tech chops of its chief promoters.

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  • QR Codes is good but with less popularity, generate free QR codes here http://www.byscholar.com

  • natalie

    the one time i have used a QR code that has proved invaluable was on the side of a childs car seat that i was having trouble installing. i noticed the code, scanned it and it linked me to a video of the correct way to install. great placement, and the only useful application ive come across!

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  • ScreenTag

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  • Mark Smith

    I believe the bad location placements of QR codes are one of the major reasons that QR codes may be unpopular. I have recently found an app LogoGrab It allows companies to use their logo as a QR code, and therefore companies do not have to worry about bad placement, making it more convenient for users.

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  • This is a nice post
    in an interesting line of content.Thanks for sharing this article, great way
    of bring such topic to discussion.


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  • Hanna

    I agree that sometimes QR codes don’t offer the customer any valuable content for the effort that it takes! But I think when they do offer content in a fun way, it can be quite inventive and different. For example this brand http://www.magliettefresche.co… offers qr readers on tshirts which link to an ebook on your chosen device. It’s interesting concepts like this that make me question whether there are no value at all in qr codes…obviously in terms of longevity maybe its not the best idea? I’m not sure but I like the unique concept.

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  • jhgl hgyi

    Actually yeah, these things have been dying down. Good, because they were an eyesore. Now lets just hope Facebook and Twitter eventually collapse…
    I saw these things everywhere, but I don’t ever remember seeing someone scanning one with their phone. As easy as it may be, there still may not be a point, and hey, not everyone has a QR code scanner, or a phone, or even knows what they are.

    But QR codes, they’re like bar codes. Your article title, that’s like saying that bar codes don’t have a user base. Well of course not, they’re just meant companies to use, not for entertainment! But yes, I get the point that companies may not be using QR codes as much anymore.