Geoff Campbell

Geoff Campbell
Geoff Campbell is a graduate student at the S.I. Newhouse School of Public Communications.

Posts by Geoff

| December 10, 2012

Klout in the Classroom: A Valuable Grading Tool?


Editor’s note: This is the second post in a two-part series on social media influence tool Klout’s role both in the classroom and the hiring process. The first post can be found here. By: Geoff Campbell To determine whether or not Klout is an important tool to use in grading coursework, I spoke to professors, students, → Read More

| December 7, 2012

Want a Job Using Social Media? Work on Your Klout


Editor’s note: Some professors are using Klout scores in grades and some job posts list Klout scores as a qualification. Should students be paying attention? In this two-part series, professors and industry experts weigh in. By: Geoff Campbell Unless you don’t use Facebook or Twitter, you’ve probably heard of Klout. The analysis company measures social media influence, → Read More